Job Description
Marketing Experience Consultant
Must Have Technical/Functional Skills
Roles & Responsibilities
Support marketing-led digital initiatives, particularly in areas where translation is necessary bridging the gap between marketers and technology to better enable marketing and experience.
Own and contribute to web experience execution, including:
o Page-level look and feel, layout, and experience quality
o Aesthetic and experience consistency and usability across web properties
o Front-end, business-facing perspectives on digital platforms
Translate digital performance and activity data into:
o Clear narratives for marketing teams
o Visual insights and storytelling for business and stakeholder audiences
Contribute to digital reporting and insights, focusing on what is happening across web and digital channels and why it matters.
Act as a connective layer between production, analytics, and consulting/strategy to operate at a practical, strategic and execution-oriented level rather than deep back-end engineering.
Bring awareness of current digital and marketing trends and how they apply to enterprise web experiences.
Required Qualifications
10+ years of experience across marketing, digital experience, or web-focused roles, with exposure to analytics and performance reporting.
Strong marketing orientation, with demonstrated ability to support and elevate marketing teams.
Adobe-led understanding of complete product suite and how they connect; integration with other critical enterprise platforms such as Salesforce
Hands-on understanding of front-end digital platforms, including:
o How components and experiences are assembled
o How platforms connect from a business and experience perspective
Experience working with digital analytics and reporting, including:
o Identifying and pulling relevant data
o Creating insights and visualizations
o Translating data into clear, actionable stories
Familiarity with Power BI
Proven ability to operate at a "solve-competent" level:
o Practical, execution-oriented
o Comfortable making progress without perfect information
o Focused on outcomes rather than theory
Experience & Profile Fit
Background that spans marketing, web/digital experience, and analytics, even if depth varies across disciplines. Adobe is the most critical platform.
Strong bias toward the web and experience side rather than pure production or deep analytics engineering.
Comfortable "connecting the dots" across teams and disciplines while remaining hands-on.
Experience with enterprise or institutional websites is strongly preferred.
Able to partner effectively with technically strong team members, complementing - not duplicating - engineering skill sets.
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